MESSAGING THAT WORKS.
out of home
Robinson’s wanted to position themselves as a cool alternative to high-octane fizzy drinks. But at the same time give a nod to its heritage. This talks to both but keeps in contemporary.
This poster launched Cusson’s Foamburst – the first soap in a can. Sometimes you can’t beata product demo.
This wasn’t a designated poster in Piccadilly Circus. But the splendid media buyers at Zenith made it happen. Regaine helps stimulate hair growth - it basically slows down balding.
Uncle offers hi-funky rental apartments to young city professionals. They wanted to a cost-effective way to talk to a large audience and pique interest.
Historic Royal Palaces wanted an ad to tell folk that the Domesday Book was being exhibited in the Tower of London.
There was an irresistible juxtaposition between this ancient book and how you’d advertise a new release.
PRESS
When you think company car, Land Rover isn’t the first vehicle that springs to mind. But why not? This talks to all the people out there who consider themselves to be more than a cog in the corporate machine. (Don’t we all?) Which.opens the brand to a much wider audience than your typical buyer.
This press campaign was aimed at getting younger people to consider driving a Honda. Convince them it’s not just a car for grannies. The insight was that if we got them to a dealership the car would sell itself. So we dared them to take us up on our challenge. In a way that made it clear that this was no granny-mobile.
I worked on all whole cabinet-full of Superdrug’s own-label products. Always leading on the product benefit to position them as every bit as good as the more expensive brands.
These double-page spread press ads are also examples of saying something pretty definitive without being in breach of advertising standards. We couldn’t say that the product would get rid of your child’s cough. But we could suggest it was gone…
