I’ve worked on some of the tastiest brands on the planet.
Robinson’s
The strategy behind this 48” was to position Robinson’s as a cool alternative to fizzy pop. A welcome break when you’re always on the go. Like our pal here.
IRN-BRU
Speaking of fizzy pop…
The Leith Agency created IRN-BRU’s phenomenal (to nick their word) advertising. I got to write all the long copy. Keeping the website constantly updated with fizzy content. As well as emails, social - all designed by the top folk at Blonde/Whitespace. There’s more on IRN-BRU in tone of voice.
Melville’s Craft Beer
This was as much a tone of voice brief as it was content/brand storytelling. Tapping into the quirkiness of a deliciously eccentric brand who bigged up things like cheese rolling events. Goodo.
Brand storytelling
A little film that talks about Melville’s wonderful brewing in a way only the wonderful Melville’s can. Click on the image to watch on YouTube.
Whisky: Tobermory
We Scots call whisky the water of life. It’s special. I’ve had the pleasure of working on many whisky brands which involved many distillery tours. And tastings. (Once the angels had their share.)
Whisky (premium): The Dalmore
Tesco.com
Tesco.com likes to reward customers with little freebies. One of those was a sample of their own-brand cat food.
Seeing as it was for cats - and was Christmas - it was crying out for a little fun*.
The kind of fun that we could get people posting on social media. And they did.
The copy barely mentions the product. If the cat gets stuck in, job done.
If not, no amount of meaty jelly descriptions are going to get their human to buy it.
*We have cats, so know this won’t be all kitties’ cup of milk.
Winalot
As head human in a multi-pet household, I can’t show cats and not dogs. In the interests of impartiality here area a couple of retro Winalot ads. The brand’s position at this time was the dog being very much at the heart of family life. Which, of course, they are.
Winalot Choice Cuts: ‘Housework’ - 40”
Winalot Rewards: ‘Homework’ - 30”