The car is hero. But that doesn’t mean you always have to show it.
Talk to the head. Not just the heart.
Honda
And sometimes there isn’t the budget for a sexy car shoot…
This press campaign was aimed at getting younger people to consider driving a Honda. Convince them it’s not just a car for grannies. The insight was that if we got them to a dealership the car would sell itself. So we dared them to take us up on our challenge. In a way that made it clear that this was no granny-mobile.
Land Rover
When you think company car, Land Rover isn’t the first or probably even the fifth vehicle that springs to mind. But why not?
This gives a nudge to all the people out there who consider themselves to be more than a cog in the corporate machine. (Don’t we all?)
Which opens the brand to a much wider audience than your typical Land Rover buyer.
Hyundai
Giraffe- 30”
When you’re briefed to show how spacious a Hyundai, who better to demonstrate it than she who is long of legs and neck.
Carwash - 45”
It’s a brave client who lets you show their shiny car caked in dust. But they did. The brief was to show that a ‘luxury’ car was within reach.