“Some adults don’t give money to charity because they spend it on things like champagne and shaving cream.”
Josh, 10, Lewisham
UNICEF
The charity does incredible work for vulnerable children around the globe. So who better to explain why kids matter than kids themselves?
‘Reasons’ was only minimally scripted. We wanted an authentic narrative, so let them express themselves in their own words.
And what words they gave us. The genius alliteration that is ‘champagne and shaving cream’.
Reasons 60” TV ad
Adults 60” TV ad
Scottish Council for Voluntary Organisations
SCVO pools together charities and non-profit enterprises.The brief was to shine a light on how rife poverty is in Scotland.
The weatherman format let us clearly highlight issues around the country.
It ran on STV and on social - with a quiz linking to the website where people could test their own knowledge. It’s fair to say most had no idea how just how bleak things were and it prompted an hour-long debate in Scottish Parliament.
Article from bbc.co.uk
Edinburgh Children’s Hospital Charity
A friend was doing some work for this charity and asked if I could help as they had no budget.
One of their initiatives was a card that you paid a fiver for to get cool discounts.
But they needed a name.
I’ve named quite a few things in my time - two Honda cars, Jeans, financial products.
None has given me the buzz that coming up with PlasterCard did.